The 53-year-old legacy chain once again finds itself in a prime position to go after franchises.
Roy Rogers entered 2020 with a major growth initiative in mind.
All the factors appeared to be in place. The nearly 50-unit chain brought in industry veterans, launched with DoorDash, rolled out a new store design, worked with SiteZeus to map territories, enhanced its signature menu items, and created an online store for its fan base. Negative transactions began to flatten and same-store sales climbed upward. The goal was to sign two to three multi-unit development agreements.