Territories
Our brand expansion across the East Coast, for corporate and franchise locations, is based on strategic and measured growth.
Roy Rogers’ footprint and store design is ideal for multi-unit franchise operators and can work in any traditional or non-traditional site, from shopping centers to free-standing restaurants meant for high-traffic drive-thru use to travel plazas, making our brand an ideal choice in restaurants to franchise.
We work closely with operators to evaluate the trade area, real estate factors, operational efficiencies, and a variety of other factors to expand in markets primed for top QSR franchises. Moreover, we utilize prescriptive-led (AI) site selection and market mapping tools to assist us and you in evaluating site and market opportunities.
Non-Traditional Opportunities
Roy Rogers’ flexible footprint is ideal for any non-traditional format, including travel plazas, university campuses, airports, casinos, and more. For operators exploring how to become a franchise owner, Roy Rogers is an attractive brand due to its emphasis on menu quality and variety for all three dayparts, including three distinct offerings that no other concept provides – roast beef, chicken, and burgers. The optimized operations and technology support for dine-in and guests on the go gives Roy Rogers the ability to capture a captive audience. Regardless of if they are first-time guests or “Royalists,” customers are always impressed with the quality, variety, and choices they find at Roy Rogers.
Join our group of trailblazing multi-unit franchisees and grow with us.