Our brand expansion across the East Coast, for corporate and franchise locations, is based on strategic and measured growth.
Roy Rogers’ footprint and store design is ideal for multi-unit operators and can work in any traditional or non-traditional site, from shopping centers to free-standing restaurants meant for high-traffic drive thru use to travel plazas.
We work closely with operators to evaluate the trade area, real estate factors, operational efficiencies and a variety of other factors to expand in markets primed for a new Roy Rogers. Moreover, we utilize prescriptive-led (AI) site selection and market mapping tools to assist us and you in evaluating site and market opportunities.
Roy Rogers’ flexible footprint is ideal for any non-traditional format, including travel plazas, university campuses, airports, casinos and more. Roy Rogers is an attractive brand due to its emphasis on menu quality and variety for all three dayparts including three distinct offerings that no other concept provides – roast beef, chicken and burgers. The optimized operations and technology support for dine-in and guests on the go gives Roy Rogers the ability to capture a captive audience. Regardless of if they are first time guests or “Royalists,” customers are always impressed with the quality, variety and choices they find at Roy Rogers.
See our newest location’s grand opening in Cleves, Ohio!
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