Our brand expansion across the East Coast, for corporate and franchise locations, is based on strategic and measured growth.
Roy Rogers’ footprint and store design is ideal for multi-unit operators and can work in any traditional or non-traditional site, from shopping centers to free-standing restaurants meant for high-traffic drive thru use to travel plazas.
We work closely with operators to evaluate the trade area, real estate factors, operational efficiencies and a variety of other factors to expand in markets primed for a new Roy Rogers. Moreover, we utilize prescriptive-led (AI) site selection and market mapping tools to assist us and you in evaluating site and market opportunities.
Existing Territories Available
Expanding Territories Available
Roy Rogers’ flexible footprint is ideal for any non-traditional format, including travel plazas, university campuses, airports, casinos and more. Roy Rogers is an attractive brand due to its emphasis on menu quality and variety for all three dayparts including three distinct offerings that no other concept provides – roast beef, chicken and burgers. The optimized operations and technology support for dine-in and guests on the go gives Roy Rogers the ability to capture a captive audience. Regardless of if they are first time guests or “Royalists,” customers are always impressed with the quality, variety and choices they find at Roy Rogers.
An A+ Brand for Campuses
Set to open in early 2022, Roy Rogers will soon have a home at University of Maryland’s Stamp Student Union.
“Our UMD Stamp Advisory Board, comprised of students, faculty, staff, and alumni, reviews and decides what concepts will be on campus. With its fast service, great price points, menu variety, and delicious breakfast selection, Roy Rogers is the perfect fit for our campus.”
– Joe Mullineaux, Senior Associate Director at the University of Maryland, College Park.
A Traveler’s Delight
Roy Rogers and HMS Host have teamed up to offer travelers the Roy Rogers experience across three states.
“Roy Rogers’ menu meets a variety of tastes with a breakfast offering, roast beef, burgers and fried chicken. The variety and freshness of the product are why HMSHost and Roy Rogers have had a unique history together for so many years.”
– HMSHost, multi-concept developer
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