Roy Rogers Restaurants, the fast-food chain named after “The King of the Cowboys,” is rustling up a resurgence.
Once a major name in fast food with more than 640 locations across the U.S., Roy Rogers is now expanding with 24 company-owned restaurants and 16 franchise restaurants in seven states. Its newest location, which opened June 25 in Cherry Hill, New Jersey, was met with long lines despite the 100-degree heat.
Its the chain’s first return to the South Jersey or Philadelphia area since the 1990s – a decade which saw Marriott sell the Roy Rogers chain to Hardee’s for $365 million. “We are excited to make this long-anticipated return, and Cherry Hill allows us to serve a growing, diverse community and introduce a new generation to the quality and variety that makes Roy Rogers a cut above,” said company co-president Jim Plamondon in a news release.
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