Roy Rogers Restaurants
Franchise FAQ
How is a “Legacy Brand” a Competitive Advantage?
When it comes to the fascinating saga of American fast food, the tale of Roy Rogers Restaurants is a true standout. As a brand born from the popularity of a silver-screen cowboy, it’s a story that combines a Hollywood namesake, culinary ingenuity, and business acumen.
The Roy Rogers Restaurant concept was started in 1968, the enterprise was the brainchild of the Marriott Corporation. The brand owes its name and branding to the legendary cowboy actor and singer, Roy Rogers. Marriott leveraged Roy’s wholesome cowboy image to lend a distinctive persona to its new venture.
Unlike many of its contemporaries that specialized in a limited selection of fast food staples, Roy Rogers Restaurants dared to be different. It offered a wider array of fare — from burgers and fried chicken to roast beef sandwiches and a breakfast bar. The “Fixin’s Bar,” was introduced in the early 1970’s, and it remains a beloved feature where customers could customize their orders with a variety of toppings, this was another novel concept that proved popular among patrons.
Today, there’s a touch of nostalgia in every Roy Rogers Restaurant, a nod to the history, tradition and the “Code of the West” that the brand represents.
Roy Rogers offers prospective franchisees an opportunity to be part of something unique; a proven legacy that offers each new location a built in following and loyal fan base. The brand is committed to the communities it serves and demonstrates its commitment through its core values: integrity, honesty, education, safety, family and community involvement.
The folklore and menu of Roy Rogers can be shared, repeated and multiplied in your market as well!
Is Restaurant, Business, or Franchising Experience Required?
Yes, we seek ambitious, driven applicants that are community minded and have the business background to hire and lead a team. Restaurant or Franchising Experience with a proven track record is preferred.
What are the Minimum Financial Requirements?
We require that potential franchisees demonstrate a net worth of $1 million minus their residence and $500,000 in liquid assets. It’s important to have this kind of financial stability as a business owner so you can better navigate the demands and challenges of establishing your franchise.
What are my Start-Up costs?
$755,250 – $1,580,950* plus there are certain ongoing costs including the 5% Royalty Fee and 1.5% Marketing Fee.
* Based on the Average Revenue of franchised and corporate locations during the 2023 fiscal year. Please see Item 19 of our current Franchise Disclosure Document for further details.
How does Roy’s AUV Compare to Other Brands?
The top 25% Roy Rogers locations average $2.6M in annual sales; 50% average $2.2M and the combined store average in 2023 was $1.8M*
* Based on the Average Revenue of franchised and corporate locations during the 2023 fiscal year. There is no assurance, however, that your restaurant will do as well. Please see Item 19 of our current Franchise Disclosure Document issued May 2024 for further details.
Where is Roy’s Expanding?
Our brand is expanding across the East Coast, especially along the I-95 corridor for corporate and franchise locations. We are especially keen to open in and around markets where Roy Rogers Restaurants were prevalent in years past. See available markets here.
How Will Roy Rogers Support me?
When you invest in your Roy Rogers restaurant, you can look forward to a proven business model delivered with comprehensive support to train your team on time-tested procedures and processes with everything you need to open and operate your franchise successfully. Our brand features a flexible operating model to leveraging business technology systems that enable data-driven decision making and efficiencies, to best-in-class marketing strategy focused on co-branded partnerships and menu innovation. We are a values-driven organization maniacally focused on quality products, people, experiences and businesses.
How Do We Find the Perfect Location?
We work closely with operators to evaluate the trade area, real estate factors, operational efficiencies and a variety of other factors to expand in markets primed for a new Roy Rogers.
What Does Roy Rogers Menu Have to Offer?
Roy Rogers offers all three dayparts – breakfast, lunch and dinner. We are also known for the big three – roast beef, burgers and chicken – served with a quality and freshness that sets a new standard in the quick service segment.
From breakfast sandwiches and platters, to our Double R Bar Burger®, top inside round, USDA Choice roast beef, and fresh, never frozen fried chicken, Roy Rogers is known for quality and being a cut above a typical QSR…a difference our Royalists notice.
Our signature Fixin’s Bar® features fresh lettuce, freshly sliced tomatoes, onions, pickles and more. Guests are empowered to dress their sandwiches the way they like them without the need for a special order, and our sides and desserts offer something for everyone.
How can I get started?
Complete and submit the online form. Upon receipt, a Roy Rogers Franchise Development Representative will contact you to discuss your interest, provide information and schedule a personal meeting as appropriate.
Join our group of trailblazing multi-unit franchisees and grow with us.