In an effort to attract new franchisees to the system and recharge stagnant unit growth, Roy Rogers is refranchising stores in its core Mid-Atlantic markets. The new strategy is the latest move made by the 56-year-old western-themed restaurant chain that has struggled...
Legacy brands, as well-established cornerstones in the quick-service restaurant industry, have maintained their appeal to generations of families across the country over many years, and this success is not a coincidence. These brands have earned the respect and...
Jim Plamondon and his family have so much history with Roy Rogers Restaurants it doesn’t take long for him to start waxing nostalgic about the legacy brand he grew up with and has seen through multitude changes, setbacks and restarts while retaining a small but loyal...
Roy Rogers Restaurants, the historic western-themed quick-service restaurant chain based in Frederick, Md., is celebrating 55 years full of burgers, roast beef and chicken – and of course, the many Royalists who have madde it all possible. Since its founding, Roy...
Maryland-based Roy Rogers Restaurants has hired Adam Klaers as its executive vice president. Klaers will concentrate on optimizing performance of existing company and franchise locations while also positioning the brand for growth in new markets. READ...
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