Industry Veteran Will Seek Out Multi-Unit Developers and Champion Efforts To Expand The Legendary Western-Themed Chain Throughout the East. 

“I’m thrilled to be hopping in the saddle with Roy Rogers to drive the brand into new locations and markets,” Koffler said. “This is a brand with a passionately loyal following and a long and celebrated history. The brand has completely transformed over the past few years, and I’m excited to join this team and lead our efforts to find the ideal partners to bring Roy Rogers back to guests throughout the East and beyond.”