Western-themed QSR Roy Rogers has remodeled 10 restaurants to bring them in line with the company’s modern look, according to a press release.
The units were built in different decades and had survived a host of design trends. The stores needed changes, both inside and out to ultimately look and feel like they belong to the same family, according to the press release. The design had to respect the past, while improving convenience for guests and speed of service — affecting both sides of the counter for years to come. The result was an operationally efficient re-design that keeps its genuine look and feel with a modern twist by using natural wood, neutral colors and warm lighting.
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